The European Film Academy awards the James Bond installation in Austria the title “Treasure of European Film Culture”.
Located 3,040 metres above sea level on the mountain peak of Gaislachkogl, 007 ELEMENTS is a cinematic installation dedicated to the world of James Bond. The installation focusses on SPECTRE, which was shot in Sölden but also features other titles in the long-running Bond film franchise.
007 ELEMENTS guides visitors on a journey through a series of high-tech, interactive galleries, each distilling the craft of the signature elements that define a James Bond film — the beautiful title sequences and dramatic scores; the jaw-dropping action sequences; the cars, gadgets and technology; the breath-taking locations and iconic studio sets and lastly, a host of compelling characters.
With the title “Treasure of European Film Culture” the European Film Academy wishes to raise public awareness for places of a symbolic nature for European cinema, places of historical value that need to be maintained and protected not just now but also for generations to come. The European Film Commissions Network EUFCN has called on its members to propose places for this honour.
“Sam Mendes, Michael Apted, Marc Forster, John Glen, Terence Young are just a few of the European names whose directorial work defined and created the global cinematic phenomenon that is the James Bond Franchise,” says EFA Chairman Mike Downey, “007 ELEMENTS, set in its Blofeld-like locale is a fitting tribute to the lasting resonance of British writer Ian Fleming’s hero and is truly a fitting recipient for the European Film Academy’s title “Treasure of European Film Culture”. Reputedly based on the Serbian playboy Dušan "Duško“ Popov and Fleming’s encounter with him in wartime Lisbon, and played to greatest effect by a Scot (Sean Connery), an Irishman (Pierce Brosnan), and two Englishmen (Daniel Craig and Roger Moore) – the Bond brand’s contribution to world cinema via its European base is second to none and should be celebrated.”
"We are very pleased that 007 ELEMENTS has been given this award on the initiative of the Cine Tirol Film Commission. Sölden now has a fixed place in the illustrious circle of cities and locations in Europe honoured by the European Film Academy. I congratulate the initiator Jakob Falkner and architect Hans Obermoser on this prominent recognition," says Florian Phleps, Managing Director of the Tirol Tourist Board.
007 ELEMENTS is the 13th location to be awarded by the European Film Academy. The first 12 institutions that were adopted to be part of the “Treasures of European Film Culture” list are:
- The Bergmancenter in Fårö
- The Collegiate Church of Sant Vicenç in Cardona
- The Eisenstein Centre in Moscow
- Hovs Hallar in Skåne
- The Institut Lumière in Lyon
- The Moulin d'Andé
- The Parajanov Museum in Yerevan
- The Plaza de España in Seville
- The Potemkin Stairs in Odessa
- The Tabernas Desert in Almeria
- The Vienna Giant Ferris Wheel
- The World of Tonino Guerra in Pennabilli
The list of “Treasures of European Film Culture” will continue to grow over the years to include both film institutions and places that can be visited, such as the 007 ELEMENTS installation in Austria.